The launch of Firm + Replenish Serum coincided with NYFW. To maximize exposure, I enlisted the help of the agency, The Setting
, to help us create a momentous launch event amongst tastemakers and press editors. They introduced us to Hill House Home
, a brand whose silk bedding collection was a natural nod to Eighteen B’s key ingredient, b-silk protein™.
In collaboration with Hill House Home's founder, Nell Diamond
, Eighteen B hosted a weekend-long pop-up at their store on the iconic Bleecker Street. To kick off the partnership, we hosted a preview event for editors, influencers, and local tastemakers.
Guests enjoyed product testers merchandised within the store and were engaged in learning the science behind the innovation of their proprietary ingredient, b-silk protein™. For refreshments, complimentary cocktails were served by the coveted spirits brand Haus
, and light bites were served by Bleecker Street’s Bonberi