Developed in response to rapidly changing socio-cultural needs and behaviors of under 40 year-olds, Norn is a new network and content program designed to foster meaningful, in-person conversation. Operating across a collection of historic homes and creative spaces in London, Berlin, Barcelona and San Francisco, Norn invites its members to listen, participate, and connect with others.
The #MovetoNorn social campaign debuted in January 2018 as a way to jumpstart organic growth before the brand officially launched in April 2018. The campaign's main highlight was a raffle for a complimentary one-month creative residency in one of the homes. In less than 30 days, the hashtag #MovetoNorn
went viral and Norn hit its goal of 2,000 organic followers (6,000 followers to date). From there, the brand had a solid platform to secure credible partnerships and major press pieces from The Financial Times, The Economist, Monocle, Vogue, GQ, and more.