#MovetoNorn Campaign

Developed in response to rapidly changing socio-cultural needs and behaviors of under 40 year-olds, Norn is a new network and content program designed to foster meaningful, in-person conversation. Operating across a collection of historic homes and creative spaces in London, Berlin, Barcelona and San Francisco, Norn invites its members to listen, participate, and connect with others.

The #MovetoNorn social campaign debuted in January 2018 as a way to jumpstart organic growth before the brand officially launched in April 2018. The campaign's main highlight was a raffle for a complimentary one-month creative residency in one of the homes. In less than 30 days, the hashtag #MovetoNorn went viral and Norn hit its goal of 2,000 organic followers (6,000 followers to date). From there, the brand had a solid platform to secure credible partnerships and major press pieces from The Financial Times, The Economist, Monocle, Vogue, GQ, and more.

Work

Social Media Strategy
‍Content Creation
Influencer Outreach
Art Direction

Press

The Financial TimesGQ
"Ling is a dream collaborator —
so incredibly inventive, communicative and personal. Her work on the #MovetoNorn campaign demonstrated a skillful ability to design thoughtful experiences. I'd work with her again in a heartbeat."
- Mandy Sham, Photographer
and Journalist, and winner of
the #MovetoNorn campaign
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