Developed in response to rapidly changing socio-cultural needs and behaviors of under 40 year-olds, Norn
is a new network and content program designed to foster meaningful, in-person conversation. Operating across a collection of historic homes and creative spaces in London, Berlin, Barcelona and San Francisco, Norn invites its members to listen, participate, and connect with others.
social campaign debuted in January 2018 as a way to jumpstart organic growth before the brand officially launched in April 2018. The campaign's main highlight was a raffle for a complimentary one-month creative residency in one of the homes. In less than 30 days, the hashtagwent viral and Norn hit its goal of 2,000 organic followers (6,000 followers to date). From there, the brand had a solid platform to secure credible partnerships and major press pieces from The Financial Times, The Economist, Monocle, Vogue, GQ, and more.